Customer Intelligence
Your customers are at the core of all that you do. When you have a high definition view of your customers – you can communicate more effectively and make smarter business decisions.
- create a comprehensive, single view of your customers
- generate personalized communications in both print and digit formats
- gain insights using current, precise information
- target messages based on the unique characteristics of each customer
- acquire, integrate, cleanse and enrich data across the entire mailstream
- align your customer data with critical business processes
Customer Intelligence helps you increase customer satisfaction, improve retention, assess risk and save significant amounts of money by making data more accessible, more flexible and more versatile. Key opportunities include:
- Data Integration
- Transform disparate data into actionable information. Combines Extract, Transform and Load (ETL) functionality with Enterprise Information Integration (EII).
- Customer Data Quality
- Manage customer data more effectively. Creates an accurate view of your customer relationships to improve targeting and generate more effective communications.
- Global Address Cleansing
- Validate and correct addresses worldwide. Provides for real-time verification and standardization so you can increase deliverability and customer satisfaction.
- Business Geographics
- Get the precise information you need when location really counts. Integrates address cleansing, geocoding and spatial analysis.
- Document Composition
- Gain speed, flexibility and added control across the enterprise. Creates, manages and validates one-to-one communications across every channel.
- Mailing Efficiency
- Maximize your postal discounts. Provides the world’s most popular address validation and presort solutions.